Is dressing appropriately for the occasion, any occasion, a complete nightmare for you?

Do you often find yourself in front of your wardrobe, puzzling over uncoordinated outfits?

Is that wardrobe already bursting at the seams, while you try to live within your salaried means?

At Maximum Effect, we believe that self-confidence comes both from within and out. The image you project is the version of yourself you choose to present to the world. Remember, your image is entirely within your control.

Let's start with colours deliciously you. Colours that bring out your personality and make your presence felt. Never taken more than a fleeting glance at the muddy browns on the sales racks? Perhaps you may find new inspiration in the vanillas, caramels and splashes of citrus that we feel would set off your complexion just so. Dare to reach your highest style potential.

Maximum Effect, a leading image consultancy was established in early 2006 after years of education and mastery in the image field by its image director, Lata Goenka. Maximum Effect?s mission is to enlighten, empower and transform individuals with tools and skills that encourage them to put their best face forward. We support our clients in maximising their communication skills to help them reach their goals and aspirations.

Our professional image consultants will equip you with the skills it takes to present yourself to your best advantage and empower you to express your highest potential. You will learn how to communicate effectively and send out powerful and consistent messages about who you are.

Our consultants can work with you on:
a) your visual appearance (colour, style, wardrobe, grooming, hair, makeup, personal shopping)
b) your behavioural skills (personality, etiquette, protocol)
c) your communication skills (body language, voice intonation, the art of conversation, networking skills)

At Maximum Effect, we work with a team of internationally qualified consultants to offer individual, bespoke image advice or train teams of corporate personnel.

What Maximum Effect can do for you:

Equip you with the knowledge and skills with which you can put forth the ideal and most effective image for your lifestyle.

Impart secrets to dressing for power and confidence.

Advise you about clothing choices best suited for your natural colouring, body shape and proportion, personality and lifestyle.

Educate you about the importance of visual image in communicating body language clearly and consistently.

Lata Goenka - Image Director

Lata believes strongly in the value and power of a positive image. She knows what an impression one can make if they pay attention to themselves. After achieving a degree in Fashion Management at the London College of Fashion, Lata went on to be trained by Polly Holman of the Image Practice in London, and Christina Ong and Lynne Marks of Imageworks Asia, Singapore. She also studied under Carla Mathis, a world renowned colour and style specialist. Lata is fortunate enough to be coached by three of only eight Image Masters in the world. Her passion in colours and personal style and her entrepreneurial spirit led her to set up her own image consultancy Maximum Effect in 2006.

Now practicing in Singapore, she hopes to be able to empower people by teaching them the importance of image management. Image management is not just about dressing up or going shopping ? it is a makeover of every facet of your lifestyle. From working with professional men and women in the corporate world, to well-known women in the social scene, Lata's vast experience will help her find your perfect look for every occasion.

Lata has worked with multi-national corporations such as insurance companies, retail conglomerates and international trade associations in Singapore, India, Thailand, Australia and the United States. Some of her clients include the FICCI (Federation of Indian Chambers of Commerce and Industry), General Insurance Company (India), Just Linc and Office Linc Retail Stores (India) and closer to home, with Amore Fitness and Lunch Actually, in Singapore. She has been featured in India Today, Femina, The Financial Express, The Times of India, Women?s Weekly and Chic Today amongst other publications.