GROHE in the East Mediterranean, Middle East and Africa

GROHE Middle East (Grome) was established on June 11, 1985 in Nicosia. Starting with a relatively small presence, it has over the years gone on to become one of the most important international business units on the island, as regional headquarters of GROHE AG & Co. KG, the largest single-brand manufacturer of sanitary fittings in the world.

Grome co-ordinates the activities of GROHE in the Middle East, the East Mediterranean and Africa, with regional branch offices in Beirut, Cairo, Dubai, Johannesburg, Manama, Nicosia, Riyadh and Istanbul.

There are few industries in the world where companies stand out for their virtually unchallenged market leadership. There are fewer companies that can speak of such status within countries, let alone entire geographical regions - such as the Middle East. GROHE, however, is one such company.

In the sanitary fittings sector, GROHE is unmatched in terms of its presence in the area as well as its' brand image and reputation for quality. It has been setting the quality and performance standards for the rest of the industry since 1936. Initially less well known in parts of the East Mediterranean and Africa, it has in recent years gone from strength to strength in these markets as well.

In Europe GROHE is the market leader for sanitary fittings in Germany, France, the Benelux and Austria, as well as in Russia and many Middle Eastern countries. In the United States and Japan GROHE holds leading positions for its European-style sanitary fittings.

GROHE offers a unique range of sanitary products and systems providing attractive solutions for handling water at all delivery points, whether at residential properties, commercial facilities, public utilities or in the hospitality industry.

GROHE is regarded with respect within the industry in Germany and overseas for its achievements in the sanitary fittings sector.

As for the quality and durability of GROHE products, the extremely high test requirements set by the company speaks for itself, alongside the loyalty of its millions of customers throughout the world and in particular in the Middle East.

Today, the GROHE brand is also synonymous with technology, and innovative design and is preferred as well as widely recommended by architects, designers, plumbers, wholesalers, retailers and consumers worldwide.